The following information comes from CNKI and Automobile Association industry reports as well as software forums such as Jieche Di.

1, the 30-45 year old customer consumer group in the third, fourth and fifth tier cities has a certain economic accumulation, the demand for the family's second car is prominent, the main group of buyers are mainly men, the actual use is more women, mainly work, pick up children and other short distance travel use.

2, third, fourth and fifth tier cities, the annual household income of 200,000 and below the customer group need to pay attention to, a variety of household consumption costs are large, consumers have limited consumption capacity to purchase ability, tend to buy economic, practical new energy vehicles.

3, the fourth and fifth tier cities 25 years old and below the population (unmarried), just entered the society less income, less driving experience, the need for short-distance transportation to work.

4, township, rural market motorcycle, electric vehicle, low-speed electric vehicle upgrade of the population, the age is relatively larger 50 years old and above, the family charging is convenient, short and medium distance travel, pay more attention to the use of the vehicle economy.

5. Third - and fourth-tier cities are affected by difficult charging and driving range, and consumers pay more attention to the rigid demand for the driving range of vehicles in use.

6, consumer groups on the vehicle appearance level, endurance, intelligent configuration requirements increased.

First,  Consumer Characteristics (existing owners)

Potential customer

Proportion of existing customers male and female

Second, The city where the consumer is located

Third, consumer annual income

Fourth, consumer car purchase budget

Fifth, the existing portrait analysis

Sixth, consider the factors of car buyers

Seventh, whether the parking space is installed